Dark Social by Christopher Saleh
Dark Social – Personalized Marketing with AI: A Comprehensive Guide,” your ultimate resource for mastering the complex world of digital marketing. This book delves deep into trends and techniques shaping the industry, exploring everything from social media and search engine optimization to influencer marketing and content creation. At its core, this guide focuses on “dark social,” the untraceable sharing of content through private channels like email, messaging apps, and text messages.
In today’s digital landscape, dark social presents a significant challenge for marketers striving to measure campaigns and reach target audiences. To tackle this challenge, we turn to artificial intelligence to revolutionize personalized marketing strategies. Combining research, case studies, and expert insights, this guide sheds light on dark social and provides practical tips for businesses looking to optimize their digital marketing efforts.